Photography Element of Composition: Color

Color contributes enormously to the effectiveness of an image. Color has a big impact on the viewer’s perception and emotional response. There is an entire field of color psychology, used by marketers to figure out what will make you buy the product they are trying to sell, film directors to enhance the mood they are seeking to create, spa owners seeking to create restful environments for their clients, and more.

We can use this knowledge and understanding of color in our images to strengthen our compositions and create striking and impactful photographs. By working with color meanings (meaning our subject, the emotional response we want from the viewer, and the colors in our image all go together) our images have a greater sense of completion and integrity. By working against color meanings, our images can feel disconcerting and take the viewer by surprise.

The emotional impact and meaning of colors vary a little bit across cultures and with people’s personal experiences, so take color psychology and analysis with a grain of salt.

Color Gallery

Below is a series of eight images.

Look at each image and come up with a word that reflects how the image makes you feel, or what the image makes you think of. Then look at the color definitions further down in the post and see if your word fits.

meaning of color in photography
using color in your photography
color

Technically speaking, white and black aren’t actually colors — in art white is an absence of color and black is the presence of all color. In light, the opposite is true — white is a mixture of all colors, and black is the absence of color. However for the purposes of photography, I’m including white and black because they can be really powerful!

The Meaning of Color

Red: Power, war, intensity, danger, passion, anger, drama, love

Orange: Energy, warmth, fun, harvest, fire, fall

Yellow: Happiness, joy, sunshine, warmth, optimism, brightness

Green: Freshness, hope, renewal, life, growth, nature, relaxation, abundance

Blue: calm, coolness, tranquility, water, air, purity

Purple: royalty, ceremony, romance, magic, mystery, solemnity

White: purity, innocence, light, good, cleanliness, simplicity

Black: Darkness, power, elegance, mystery, evil, sophistication

How did you do? There is some overlap of course, particularly with colors close to each other on the color wheel. For example, blue might also mean hope to some people, green might also mean tranquility.

Color Saturation

The richer and more vibrant and saturated a color is, the more attention it draws and the more energy it has. The less saturated and more muted a color, the more calming the color and subtle the effect.

Think about when you paint walls in your home. Pale colors are soothing, whereas a saturated color has a big visual impact and demands that you pay attention to it.

So if you are really trying to provoke a strong emotional response through the use of color, you’ll want to use rich, saturated colors in your images.

Color Relationships

The six primary colors occur on the light spectrum in the order of red, orange, yellow, green, blue, and indigo/violet. The colors are shown below on a color wheel.

The relationship between colors on the wheel (complementary, analogous) can have a dramatic impact on your images, and I’ll talk more about this in a separate post.

#MindfulPhotoChallenge Day 19

A monochromatic image uses variations of a single color to create an image. White and black are freebies, they can be in your image as long as they don’t dominate.

In today’s challenge, you’ll be using one color on the wheel (or black or white) to create a monochromatic image, like the ones in the beginning of this article.

To do this, you’ll often have to zoom in and show part of a subject to eliminate other colors from your composition.

Experiment with different angles and points of view. Try to find something interesting in your composition – lines, pattern, texture, light, etc to interest the eye so that you are not simply taking a photo of a flat blue wall for example.

Share your images on Instagram with #mindfulphotochallenge or join the Facebook group.

To see earlier challenges, click here.

Photo credits: Daniel-novykov, christian-ladewig, demi-kwant, Juan-davila.

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